Masterclass: Rethink Instagram

As part of Thrive's #yearofaction we were delighted to bring our second ever interactive masterclass to our community -  “Rethinking Instagram: what you need to know to build your SME brand online”.

Thrive teamed up with Giulia Fiumi, a marketing firebrand for multinationals and the brainchild behind @spaghettiairways – the UAE's go-to travel profile that, in less than a year, became a successful brand collaborating consistently with best-in-class airlines and hotels around the world. (and this is Giulia's side project!). This masterclass aimed to empower the SME owners and operators in Thrive's community to understand a strategic approach behind leveraging Instagram for business. The session was a huge hit, selling out in 4 days and resulting in requests for more! We're working on it!

Connect with and check out Spaghetti Airways' inspirational and informative travel profile at:


Giulia Fiumi: Marketing Manager; Digital Entrepreneur; Strategist